Reale Mutua

 

In life we ​​are all a bit procrastinators. But there are so many different types of procratinators.

Targets,
Engage users with an ironic and amusing test to let them discover what kind of procrastinator they are. By answering a few simple questions, each user will be classified in a category, combined with one of the main themes of the welfare area.

At the end of the test we will put users in front of a choice: find out more, AFTER and continue procrastinating. Or find out more, NOW and immediately chat with the Reale Mutua bot that will give them a discount (or an immediate advantage) if they take out a policy by a specific date.

 Web - 2019
Arc - Leo Burnett

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