Sold in the summer on the roads of the Campania coast,
Castellammare biscuits are a product linked to the Campana tradition and to that period of time that goes from the 70s to the mid-90s.
Starting from this concept we have studied a packaging and an identity that fully reflects that period through a series of elements that explicitly recall those years.
The naming study and the logo are linked to the main street where these cookies were sold, the acronym SARC is simply the combination of words that abbreviated symbolize the highway of the sun, SA (SALERNO) - RC (REGGIO CALABRIA).
To give authenticity to the brand we used a type of font that recalls
Packaging - 2018
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